On October 21, 2024, the Federal Trade Commission’s (FTC) final rule on deceptive reviews and exaggerated claims took effect, reshaping how businesses, influencers, and user-generated content (UGC) creators engage with consumers. The rule prohibits fake reviews, undisclosed incentivized testimonials, and manipulated social media metrics, introducing hefty fines of up to $51,744 per violation. For influencers, this means strict requirements to disclose paid partnerships and maintain authenticity in endorsements. The changes signal heightened regulatory scrutiny and could transform influencer marketing by emphasizing transparency and trust between creators, brands, and their audiences. Compliance is no longer optional—it’s essential for maintaining credibility and avoiding legal risks​.

Many startups fail not because of their ideas but because of avoidable legal mistakes. Skipping crucial agreements, ignoring compliance requirements, or choosing the wrong business structure can derail even the most promising ventures. Luckily, a bit of preparation and the right legal templates can prevent these common pitfalls.

Find out the top 5 legal mistakes startups make—and how you can avoid them with our legal toolkit.

In this blog post, we explore the ongoing trademark dispute over the viral TikTok phrase "Very Demure, Very Mindful." Learn how TikTok star Jools Lebron's catchphrase became the center of a trademark battle, what it means for intellectual property rights in the age of social media, and why filing a trademark doesn’t always guarantee ownership.

Private label rights (PLR) encompass the legal and commercial aspects of selling products under a brand different from the manufacturer's, involving trademark protections and specific contractual agreements to maintain brand integrity and exclusivity

A trademark encompasses any word, name, symbol, or design, or a combination of any of the former. Trademarks are used to identify and distinguish goods and services from others in the market place.

Master Resell Rights (MRR) is a legal term that refers to the rights that are granted to a purchaser to resell a product, often under specific conditions outlined in a contract or agreement. These rights can be subject to various legal restrictions and obligations.