Rebrand with Confidence. Stay Legally Compliant.

Changing your business name or registering a DBA ("Doing Business As") is more than a creative decision, it's a legal one. Whether you're launching a new brand, expanding services, or pivoting your market strategy, it's essential to update your filings properly to avoid delays, penalties, or trademark conflicts.

At Isaboke Law Firm, we guide small to mid-sized businesses, startups, and entrepreneurs through every step of the DBA registration and business name change process ensuring your new identity is protected and properly documented across all jurisdictions.

Who Needs a DBA or Business Name Change?

  • Entrepreneurs starting a new brand under an existing LLC or corporation

  • Sole proprietors operating under a name different from their legal name

  • LLCs or corporations rebranding for marketing or strategic positioning

  • Partnerships expanding services under a new product name

  • Influencers & content creators launching product lines or merch brands

  • Tech startups pivoting into new verticals or customer markets

If your outward-facing name is different from your legal entity name, you need a properly registered DBA to stay compliant.

Our DBA & Name Change Services

  • Federal and state-level business name change filings

  • DBA (“Assumed Name”) registration for NC and nationwide

  • Business license updates and notifications to agencies

  • IRS EIN updates (if applicable)

  • Banking and vendor notification letters

  • Trademark conflict checks and clearance

  • Domain and social media name alignment strategy

  • Compliance review across contracts and legal documents

Risks of Not Handling It Correctly

  • Fines & Rejection – Improperly filed DBAs or missed updates can trigger legal penalties

  • Banking Delays – Banks may freeze or delay access to funds under a mismatched name

  • Brand Confusion – Customers and partners may mistrust inconsistent branding

  • Trademark Infringement – You may unknowingly use a name that’s already protected

Why Businesses Choose Isaboke Law

We understand that name changes are about more than paperwork — they’re about brand alignment, compliance, and business momentum. Our attorneys streamline the entire process so you can rebrand with confidence and stay focused on growing.

Whether you're switching names, launching a sub-brand, or managing multiple DBAs under one LLC, we make sure every document matches, from your contracts to your tax ID.

Let’s Secure Your Business Name

Book a consultation to get started with your DBA or name change today. We’ll walk you through the timeline, handle the filings, and help you ensure your new brand identity is legally protected from the start.

Rebrand smart. Rebrand legally. With Isaboke Law.