Doing Business As (DBAs)
A “Doing Business As” (DBA) name—also called a trade name or fictitious name—is an alternative name a business uses to operate and present itself to the public. A DBA lets you conduct business under a name other than your legal entity name, which is useful for branding or running multiple lines of business. At Isaboke Law Firm, we help you choose, clear, and register a DBA the right way.
Book a ConsultationBenefits of Using a DBA
- Branding flexibility — a distinct brand identity without changing your legal name
- Business expansion — operate different product lines or services under different names
- Simplified operations — open bank accounts and sign contracts under the trade name
- Legal compliance — operate lawfully under the chosen name and deter copycats
How to Register a DBA
The considerations and steps largely overlap; here's the path from name selection through registration:
- Choose a unique, descriptive name that meets your state's naming requirements
- Conduct a name search to confirm the name isn't already in use
- File the DBA registration with the appropriate state or local authority and pay the fee
- Update business records—bank accounts, contracts, and marketing materials
- Comply with state and local rules, including periodic renewal of the registration
- Consider trademark protection if you'll use the name for branding
The Role of a Business Attorney
Registering a DBA involves several legal and administrative steps. A business attorney can help you choose a suitable name, run a name and trademark search, complete the registration, and ensure compliance with state and local regulations—plus advise on protecting the name from infringement.
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Register your trade name with confidence
Schedule a consultation to choose, clear, and register your DBA—and protect the name you build your brand on.
Schedule Your Consultation Prefer to call? 704-400-5840