In this blog post, we explore the ongoing trademark dispute over the viral TikTok phrase "Very Demure, Very Mindful." Learn how TikTok star Jools Lebron's catchphrase became the center of a trademark battle, what it means for intellectual property rights in the age of social media, and why filing a trademark doesn’t always guarantee ownership.

Private label rights (PLR) encompass the legal and commercial aspects of selling products under a brand different from the manufacturer's, involving trademark protections and specific contractual agreements to maintain brand integrity and exclusivity

A trademark encompasses any word, name, symbol, or design, or a combination of any of the former. Trademarks are used to identify and distinguish goods and services from others in the market place.

Master Resell Rights (MRR) is a legal term that refers to the rights that are granted to a purchaser to resell a product, often under specific conditions outlined in a contract or agreement. These rights can be subject to various legal restrictions and obligations.

The Corporate Transparency Act (CTA) represents a significant shift in the U.S. approach to business reporting and disclosure. Enacted as part of the National Defense Authorization Act for Fiscal Year 2021, the CTA aims to combat illicit financial activities, such as money laundering and terrorist financing, by increasing transparency in the ownership structures of companies registered in the U.S.